CULVER CITY, CA -- Creative fervor, impeccable taste, and 20 years of leading edge marketing experience makes Deena Suffin and her Route 66 team "one of a kind" in a field of "been there, done that."

When it comes to entertainment marketing - Deena Suffin's philosophy of - "results with integrity, passion, and commitment" helps take Route 66's prestigious clients to new heights of excellence.

Whether it be launching BMW's Z4 or "The Lord of the Rings" for New Line Cinema - Deena and her team know how to turn heads. This unique brand of thinking has helped Deena Suffin and Route 66 break new ground in creativity while consistently delivering the client's message on time and on budget.  Deena leads her international marketing firm by combining a gift for detail, unparalleled vision for creativity, and a deep empathy for the client in a way that delivers results, faster, better, smarter.

A veteran of brand launches (Acura, Lexus, and MINI) as well as product launches in a wide variety of business sectors, Deena has established a reputation as being the preeminent project leader.  Cool under fire, Deena attributes her confident approach to years of experience in several fields of production.  After procuring a BA in Theater Arts from UCLA, Deena worked professionally in legitimate theater, film, and television before bringing her skills to the corporate arena.

I posed one last question of Deena before I left her eclectic office: "What makes you such an effective leader?"  Deena, smiled and responded, "Hire the best, then foster an atmosphere that lets the best do what they do." Deena and her team of executives are consistently the team of choice for Hollywood heavy hitters. •

CULVER CITY, CA -- Okay, I have to say as I waited for Jane Shore, C.T.O. of Route 66 Productions, to arrive to our scheduled meeting, I had a picture of someone her co-workers loving call a "propeller-head", due to her remarkable ability to solve every computing challenge that comes her way. But, what I didn't expect was what a wonderful and charming person I would discover in the affable Jane Shore. The moment Jane arrived she was able to warm the room with a quick quip and a genuine smile and I immediately realized that Jane had a talent for putting people at ease.

What an asset this must be in the hectic pace of putting up multi-million dollar events amidst the chaos of - oh, say - the Javits Center. So having been won over from the get-go, I soon found out that Jane's extensive management experience with production and broad-based computers has helped Route 66 lead the field in this technology based world of entertainment marketing. Route 66 certainly has benefited by having a technology guru up in the corporate offices.

Prior to co-founding Route 66 Productions, Jane was the I.S. Director for TicketMaster Corporation, managing over thirty offices throughout the United States and United Kingdom. Designing, configuring, and maintaining all networked personal computers fell under her umbrella of responsibility.

While at Ticketmaster, Jane developed training for PC users throughout the company, and a comprehensive training program for Ticket Center employees throughout the United States on the proprietary Ticketmaster system.

Jane provides the technical foundation for every project Route 66 produces serving as a resource of information for both hardware and software solutions. Jane's broad base of experience has served Apple, Parckard Bell, Sun Microsystems, Intel, GTE, and other notable high tech firms. Having Jane around lets Route 66's technology department support a highly integrated computer network thus enabling Route 66 to deliver innovative technical solutions while revolutionizing the production process. •