Route 66 Productions | route66la.com

Another banner year emerges for Route 66 Productions as the awards keep coming in. no production goes unnoticed for this dynamic firm, and The media division at Route 66 continues to be at the peak of their game. They are often called upon to produce some of the most challenging media for movie studios, creating magic before films are even in production. This gargantuan task is often made even more difficult due to short production schedules and increasingly reduced budgets. •

• Warner Bros. Promotions • Warner Bros. International Television • Warner Bros. Consumer Products • 20th Century Fox International • New Line Home Entertainment • Sony Screen Gems • Columbia Pictures • Digital Insight

• Warner Bros. • Warner Bros. International Television • 20th Century Fox Licensing and Merchandising

On the event side of the business, Route 66 has garnered awards for work with BMW, MINI USA, and Sony. Their unique ability to deliver innovative creative solutions within the body of a flawlessly executed event has earned them the respect of clients and competitors alike. Route 66 was one of the few event and media production companies to merit a coveted Purple Cow Award by Fast Company Magazine. The awards recognize companies whose contribution to their client's communications effort is so unique and effective that it lofts the client's message far above their competition. Route 66's work launching the MINI Cooper in the US was considered so innovative and fitting for the new MINI brand, that it received the Purple Cow Award. When Kerri Martin, MINI's marketing director and "guardian of MINI's brand soul", first briefed Route 66 on the project, she knew that the launch event needed to reach the target audience of dealership owners at a very deep level. If they didn't internalize what MINI was about, the brand could not succeed. So she asked MINI's Brand Advocacy Partner, Crispin Porter Bogusky, to brief our creative team. Much to everyone's delight, the first plan we developed hit the proverbial nail on the head, and we were off and running to make a tight production deadline. The result was a series of unique and memorable events in London, followed up the following year by a gala launch in San Francisco. •